Huberman vs. Hoffmann: Does Delaying Coffee Really Prevent Afternoon Crashes?

Coffee, Science, and Ritual: What We Learned from Huberman’s Morning Coffee Protocol

Let’s get into it—because this isn’t just about coffee; it’s about how we approach advice, science, and the rituals that shape our lives. Dr. Andrew Huberman’s idea to delay morning coffee feels logical. The science sounds compelling: block adenosine buildup, avoid the afternoon crash. But here’s the catch—science is rarely as simple as one mechanism leading to one outcome. That’s where things get interesting.

James Hoffmann and his team didn’t just take this advice at face value—they ran the experiment. Sure, it wasn’t a massive study, but it was thoughtful, transparent, and full of curiosity. And the results? Skipping caffeine in the first two hours didn’t prevent the afternoon crash. In fact, the data hinted at something deeper: coffee drinking isn’t just about the caffeine—it’s about the ritual. The process of brewing, the comfort of that first sip—it’s these moments that truly matter.

Here’s the takeaway: life, coffee, and even science are complicated. We love simple fixes, those “one-size-fits-all” solutions, but the truth is, we’re messy, complex beings. Success—whether in creating great coffee or improving your daily habits—is about understanding the bigger picture. Stop chasing hacks and start respecting the process.

What makes this experiment even more inspiring is the collaborative effort. Hoffmann didn’t go solo—he brought in his team, shared the journey, and invited his audience into the discussion. That’s how you build something meaningful. Whether you’re experimenting with coffee protocols or tackling a new challenge, it’s about the connections you create and the questions you’re willing to explore.

So, here’s the real lesson: be skeptical of simple answers, stay curious, and keep testing ideas. Huberman’s advice might work for some, and it might not work for others—but the beauty is in the process of figuring it out for yourself.

And let’s not forget the joy of the ritual. Whether it’s a carefully brewed pour-over or a quick cup of instant coffee, these small moments anchor our days. They’re not just about caffeine—they’re about grounding yourself, creating space, and finding balance.

At the end of the day, coffee is personal. Build rituals that bring you joy, question everything, and don’t stop experimenting. The journey is what makes it all worthwhile.

This video was written and directed by James Hoffmann and is available on his YouTube Channel.

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