Asociación Los Naranjos was founded by a small and tight-knit group of farmers in the area surrounding the town of San Agustín, Huila. Despite the small size of the farms—2.5 hectares or less, on average—and the fact that most producers grow fewer than 12,000 trees, the coffees coming from Los Naranjos have consistently been some of the best and brightest on the cupping table, year after year. The farmers also have a very close kinship with one another, and share information easily among their fellow growers: The overall philosophy among Los Naranjos is that anything that improves the lot for one producer can improve the lot for all—which also means that individual discipline and attention to detail on the small farms can have a very strong impact on the group.
In 2019, Cafe Imports and our export partners in San Agustín, Fairfield Trading, co-hosted a cupping contest and quality auction for the members of the association, in order to celebrate their incredible hard work and to also identify leaders within the community who can share their award-winning techniques with the rest of their mates and neighbors. This coffee was one of the winning lots featured in the first Los Naranjos Competition.
Asociación member Mary Luz Ruiz owns the farm called Finca El Placer, where she grows Caturra variety coffee.